Growth
Ad spend → Campaign → Lead → Call → Opportunity → Revenue
Which growth activity actually created customers?
Adeqo ACE · AI Context Engine
Build intelligence around the way your company actually works.
ACE connects the systems you already use into a shared model of your customers, operations, knowledge, and decisions, giving analytics, AI, and agents the context to do useful work.
The software era was bought. The intelligence era is built.
You already bought the CRM, the ad platforms, the analytics, the finance software, and the phone system. The problem is that each one understands only part of the business. Your CRM knows the opportunity. Google Ads knows the click. Your phone system knows the conversation. Finance knows the revenue. ACE connects the context between them. Nothing gets ripped out.
How ACE works
- 01
Systems
Keep the systems that already run the business. ACE connects read-only where appropriate.
- 02
Context
Identities, events, histories, and definitions are normalized across systems.
- 03
Ontology
Disconnected records become business objects and the relationships between them.
- 04
Intelligence
Rules, analytics, models, and LLMs reason across the business, not one database at a time.
- 05
Action
Pable agents take governed actions in approved systems, with human approval where required.
A business operating graph
Software stores records. ACE understands what those records represent and how they relate.
Your systems
SalesforceHubSpotGoogle AdsGA4FinanceTelephonyDatabasesCompany knowledge
Enterprise ontology · objects and relationshipsCampaignLeadCallOpportunityOrderInvoiceLocationEmployee
Customer
- Acquisition campaign
- Calls
- CRM owner
- Location
- Orders and revenue
- Service history
- Open opportunity
“Which customers acquired through paid search have called twice, have an open opportunity, and have not received follow-up in 48 hours?” ACE answers that by walking these relationships. One question, seven systems.
A customer is not just a row in Salesforce. Select Customer above to see what it connects to.
Pable agents · governed action
Route the leadUpdate the CRMFlag the anomalyPrepare the reportNotify the owner
Every action is permissioned, bounded, observable, and auditable. Results write back to the systems you approved.
Intelligence needs boundaries.
ACE maintains context. Your business defines what each person, workflow, and agent is allowed to see and do.
- Read-only connections where appropriate
- Permissioned, role-based access
- Human approval gates on important actions
- Defined action scopes and controlled write-back
- Audit trails and data provenance
- Observable agent activity
What teams ask ACE
Sales
Accounts → Contacts → Calls → Opportunities → Email activity
Which opportunities need attention now, and why?
Multi-location operations
Locations → Media → Calls → Leads → Revenue
Which markets are underperforming, and what changed?
Finance
Invoices → Customers → Projects → Contracts → Operating activity
What changed financially, what caused it, and where does someone need to act?
Healthcare operations
Operational records → Workflows → Communications → Service context
Operational intelligence and workflow support. Not clinical decision-making.
Enterprise knowledge
Approved documentation → Structured operational systems
Answers that use your documentation and your current business context together.
Deployment, not transformation
ACE starts with one business problem and grows from there. No rip-and-replace program.
- 01
Connect
Start with the systems required for one defined business problem.
- 02
Model
Define the business objects, relationships, metrics, and rules that matter.
- 03
Understand
Build analytics and contextual reasoning around that model.
- 04
Act
Deploy governed workflows and Pable agents where action creates measurable value.
- 05
Expand
Add systems, objects, and departments as enterprise context grows.
Discuss an ACE deployment.
Talk directly with the engineering team that builds ACE and Pable. We respond within one business day.